The Challenge
G.A. Precision (GAP) needed to upgrade its old Magento 2.2 website to a newer Adobe Commerce version to enhance the site with new features, market new offerings, and ensure it was up to date with the latest security protocols.
GAP also understood the importance of website performance and required a lightning-fast shopping experience that blended commerce and content. In addition, GAP's product data had fallen into disrepair from years of poor data management which necessitated a data cleanup effort.
G.A. Precision builds precision rifles for a multiple of police agencies and long-range rifle shooters around the United States.
Their rifles are known for their quality, dependability, and extreme precision that their name so aptly describes.
50%
Faster page load time
80%
Increased Conversion
75%
Revenue Increase
99%
Better Customer Experience
From Re-Platform to Finer Custom Details
G.A. Precision chose Binary Anvil's headless platform for Adobe Commerce - "Flux". Flux provides G.A. Precision's site flexibility by decoupling the frontend from the backend. Flux, using a combination of React, Nextjs, and i18next, creates a totally new frontend experience no longer dependent on the limitations of CSS and HTML and is connected to Adobe Commerce?s backend via GraphQL.
This headless approach greatly simplifies Adobe Commerce upgrades, increases flexibility regarding frontend customizations, and reduces total cost of ownership (TCO) by reducing time and effort needed for maintenance and development work.
"Binary Anvil has been a great partner over the last 14 years. This is our 4th site built by them and would recommend them to anyone looking for a great e-commerce site."
GEORGE "OB-1" GARDNER / PRESIDENT
1 ECOMMERCE RE-PLATFORM TO HEADLESS (FLUX)
Binary Anvil re-platformed G.A. Precision's website from an older unsupported Magento version to the latest version of Adobe Commerce with a decoupled presentation layer facilitated by Binary Anvil?s Flux headless platform. With Flux, the Adobe Commerce backend handles the core commerce functionality, such as product catalog management, inventory management, order processing, and customer management. Flux interacts with the backend through APIs to fetch and update data.
3 ENHANCED CATALOG ARCHITECTURE
Binary Anvil provided a more detailed catalog architecture that vastly improves customer shopping experience. We also streamlined the product attributes, attribute sets, and categorization for ease and accessibility in terms of admin management.
5 CUSTOM FORM BUILDER
Binary Anvil implemented an extension that allows the customer to create fillable forms that can be used on any page on the website. The submitted data can be easily managed in the Adobe Commerce admin.
7 WEBSITE REDESIGN
Binary Anvil redesigned the website to significantly improve user experience and keep it modern without deviating from the brand?s identity.
2 ADDITIONAL PDP/PLP UI FOR SPECIFIED PRODUCTS
Binary Anvil implemented a specialized Product Detail Page (PDP) layout for G.A. Precision's custom rifles, highlighting their intricate details. This layout features a much larger product image that utilizes the maximum amount of horizontal real estate compared to the standard/native PDP layout. Additionally, the layout includes a gallery section on each rifle's PDP to enable customers to effortlessly explore high-definition pictures highlighting the products' finer details.
4 ENHANCED MAIN NAVIGATION
Binary Anvil designed and implemented a custom main navigation, dynamic ad space is added in the main navigation that can change based on what category the customer is viewing. Category thumbnail images were also incorporated into the 3rd level of the navigation menu.
6 CUSTOM TESTIMONIALS AND GALLERY PAGE
Binary Anvil designed and implemented a custom main navigation, dynamic ad space is added in the main navigation that can change based on what category the customer is viewing. Category thumbnail images were also incorporated into the 3rd level of the navigation menu.
Extension Integrations
Shipping software for ecommerce fulfillment.
Ship with confidence knowing you?re getting savings of up to 88% off from top carriers like UPS, USPS, and DHL Express. Over 130,000 merchants save more money, print faster, and spend less time shipping with ShipStation.
Fraud protection & prevention for ecommerce retailers.
Signifyd is an eCommerce fraud protection tool that recognizes the identity and intent behind every payment, restoring mutual trust between merchants and their customers.
Tax compliance solutions.
Avalara is a software for tax compliance. When integrated with Adobe Commerce, it allows for correct tax calculation during checkout. As an added feature, it can also validate shipping addresses for customers to prevent shipping destination issues.
Accept payments online and in-person.
Accept credit cards, contactless payments, and eChecks in person and on the go. It also has advanced fraud detection and secure customer data protect every transaction.